Artificial Intelligence (AI) is the buzzword we keep hearing everywhere we look. Marketers are also susceptible to the infectious AI wave. It is the future of data-driven marketing that is poised to push efficiencies, effectiveness and redefine outcomes beyond what was humanly possible earlier. It will also test the technological boundary that marketers are willing to expand to gain the first-mover advantage.
Here are some of the top AI-related attributes that marketers should consider as part of their AI checklist.
Being clear about the role of AI:
Although AI seems to offer a world of newfound opportunities for brands and marketers, most companies are doing just fine without it. However AI promises more; it empowers brands to demonstrate better and faster results, including the ability to provide superior customer experience.
Being responsible:
Marketers will invest in AI with the inherent goal of improving customer experience. The implementation of AI will be either through a stand-alone AI-supported platform or latching it to the existing systems and services. Before the real pilot is run, the marketers need to ask themselves how to make AI responsible and how to make it effective. After all, the role of AI is to improve upon existing systems, processes, and services.
Source: DNA India
