The searches for learning went beyond academics and focused on learning for career progression, upskilling, entrepreneurship, and supplementary income, with four in five people coming to YouTube to learn something new.
A mix of the uncertainty of 2020 and accelerated digital adoption saw Indians leverage their time spent online for “determined pursuit of progress”, says a report by Google which also noted the geographical expansion of new digital users in smaller locations and rural India.
One of the clear shifts in user behaviour was demonstrated in a never-before upsurge in queries for `learn’, up over 30 per cent year on year (y-o-y), Google said citing its annual `Year in Search’ report for the past year.
Source: Financial Express
